Greetings Business Professionals!
I ran across a seemingly strange business practice today and wanted to get your perspectives on the matter.
Today I headed out to my neighborhood art supply store for two specific items I had seen there before: Modge Podge and Burt's Bees lip balm. I found the Modge Podge art supply easily, but couldn't locate any Burt's Bees products and asked a salesperson for assistance.
Her reply: "We don't carry Burt's Bees anymore. Too many other stores carry it now and we found it's not worth competing with them." [NB: the stores she listed are local natural food and gourmet shops - no national chains]
My reply: "Okay, and just so you know, I came here specifically because I knew you carried it. I didn't choose the other stores."
Her reply: "Right, a lot of other customers say the same thing. But we also like to carry items that other places do not carry. Burt's Bees is just too popular."
Now I've taken several business classes in college, managed a small translation company for four years, and currently run my own small business, and this mentality seems OFF to me. If the products are not moving - I say, yes, pull them off the shelf. But if they are removing them, even though they sell well, for the specific reason of not wanting to sell something popular, seems strange. This store is not a pure novelty shop like the beloved Archie McPhee, it's just an art supply shop with goodies like stationery and soaps. I don't get why they'd pull such a fabulous product like Burt's Bees.
I'd love feedback explaining the rationale.